Social Networking

Job search is a relationship building process, not an “I need a job now” matter. It is important to build a relationship not just with your recruitment consultant but build a strong network on media sites to promote yourself as an individual.

Our experienced senior consultants Jason Webb and Sarah Claydon at Primary Source Legal can advise you on all aspects of recruitment, including CV advice and interview tips, the delicate matter of salary negotiations and branding yourself!

Social networking has changed how people search for jobs. With a simple click of a button, reaching inside information of companies and individuals has never been easier.  One thing is to follow the Marketing Director or HR decision maker on twitter, demonstrate that you have relevant expertise by creating conversations.  But how about your own branding? What can the “big brother” find out about you? 

As social networking grows increasingly pervasive, more employers are utilising these sites to screen potential employees. More than half (53 per cent) of employers reported in a recent CareerBuilder.co.uk survey that they use social networking sites to research job candidates. Another 12 per cent plan to start using social networking sites for screening. More than 450 employers participated in the survey, which was completed in December 2009.

“Social networking is a great way to make connections with potential job opportunities in 2010 and promote your personal brand across the Internet,” said Farhan Yasin, president of CareerBuilder EMEA. “Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.”

 Farhan recommends the following DOs and DON’Ts to keep a positive image online this year:

1. DO clean up digital dirt BEFORE you begin your job search. Remove any photos, content and links that can work against you in an employer’s eyes.
2. DO consider creating your own professional group on sites like Facebook or BrightFuse.com to establish relationships with thought leaders, recruiters and potential referrals.
3. DO keep gripes offline. Keep the content focused on the positive, whether that relates to professional or personal information. Makes sure to highlight specific accomplishments inside and outside of work.
4. DON’T forget others can see your friends, so be selective about who you accept as friends. Monitor comments made by others. Consider using the “block comments” feature or setting your profile to “private” so only designated friends can view it.
5. DON’T mention your job search if you’re still employed.